In case you were wondering, scheme is our middle name at Post 27, and we’ve got a hot plan in the works. Can’t stop, won’t stop baby! This time our sister-in-style, designer Annie Novotny, is moving both her clothing line, frei, and her workshop into our store. That’s right, we’re getting a new roommate! It’s an ingenious take on collaboration and a bold new spin on retail. Starting in September you can dive head-first into Novotny’s process and production, as she designs and sews new frei pieces right on the sales floor, next to the rest of our merchandise. frei’s collection of modern tactile threads are the perfect complement to our interiors, it’s the ultimate marriage of style and craft.
More posts coming soon with sneak peeks, but mark your calendars for September 8th. We’ll be partying it up and celebrating the debut of frei’s Fall 2011 line, available exclusively at Post 27.
Photo by Jason Robinette.